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The Mobile Web Megatrends is a unique one day event that addresses the strategy and best practices relating to key current trends for the Mobile Web.

The simple idea behind Mobile Web Megatrends is to create a small, niche event focused on developments that are key to the Mobile Web currently (2008/2009)

This means that the event will be much more focused and granular.. For instance - we don't want to talk about 'Nokia' but rather about Nokia S40 6th edition which has implications for the mass market. Similarly, Opera Mobile 9.5 is significant due to features such as implementation of Google Gears. Thus, the event will have a much more granular, interactive focus than other events.

Some of the topics we will cover (note this is a indicative list only at this stage)

• The evolution of the browser(Opera, Nokia)

• Location based services 2.0 - (Cell id databases)

• APIs - network(GSMA, OpenAjax, Bondi)

• Widgets

• Advertising models including analytics

• Mobile social networks

• iPhone (including iStore)

• Android

• Nokia S40 6th edition – the impact on mass market phones

• Flashlite

• Mobile Web demographics – the numbers, uptake figures, impact of flat rate etc

• Browser plugins

• Enterprise and Mobile Web

• Cloud computing

• Emerging markets

• QR codes and

• Offline Browsing

The discussion will focus on the strategy, implementation, competitive advantages and the pitfalls of these trends. This unique opportunitiy to get an unbiased viewpoint with the opportunity to discuss these developments. You can clarify your thinking from the experience of others and keep the conversation going through an ongoing attendees only discussion forum.

Watch this space for more updates...The date will be September 8th, the venue wil be the University of California, Berkeley and tickets are only $195

Mobile Web Megatrends is brought to you by Ajit Jaokar of futuretext and Larry Lockhart of NextVision Media